Enterprise Content Strategy Workshop
The good news is that you're about to embark on a true digital transformation effort: new websites, new apps, and new ways of doing things! The less good news: you've got a lot of content and you have a lot of questions: What content needs to change? Who is going to make the call? How do you prioritize content? And how do you avoid needing to do all of this again in six months?
We're here to help! Based on our content training programs with clients in the B2B and B2C spaces, Bounteous is proud to offer training on enterprise content strategy. Our proven co-innovation approach brings together stakeholders and authors across silos to design amazing, sustainable content that drives digital experiences.
In this workshop, we'll dive into the foundation of value-driven content work and assessing your organization’s content maturity, the importance of change management and governance, and how to improve your creative team’s speed to market through asset velocity. If you're ready to invest in a content strategy that goes beyond plans and decks, and gives practical tools you can use immediately, this is the workshop for you.
Who Should Attend?
If your role oversees branded content strategy, production, and marketing, this workshop is for you.
Ideal attendees include content and brand leaders at a VP, Director, or GM level who need to work across silos to define and create cohesive content across channels. Creating and defining measurable goals that address both business and audience needs, while reinforcing brand standards and a swift cadence, is a primary activity for attendees – or an activity that attendees want to take on.